Nthawi ya zero pa Juni 1, ntchito yotsatsa yapakati pa chaka yomwe idatenthedwa kwanthawi yayitali pamapulatifomu a e-commerce monga Tmall ndi Jingdong idayambika.Ntchitoyi itangoyamba, idayambitsa chidwi chogwiritsa ntchito ma netizens, ndipo deta idakhazikitsa mbiri yatsopano.

M'mawa kwambiri, ma microblog ovomerezeka a Jingdong adatulutsa "chiyambi chabwino" patsiku loyamba la lipoti la nkhani.Malinga ndi JD, pa "chikondwerero chazaka 618 ndi 18" mu 2021, kukula kwa malonda amitundu yambiri kudaposa zomwe amayembekezera.

Mwa gulu, zatsopano, FMCG, foni yam'manja, digito, amayi ndi makanda, mankhwala, chisamaliro chaumwini, zodzoladzola zokongola ndi magulu ena a malonda amtundu wapanga kupambana, chiwongoladzanja chonse cha sitolo ya Jingdong chikuwonjezeka nthawi zoposa 7 poyerekeza ndi zomwezo. Chaka chatha, kubweza kwatsopano kwa Jingdong kudakwera ndi 156%.Pankhani ya zovala, kuchuluka kwa mitundu yopitilira 100 ya zovala za KA kudakwera kuwirikiza kawiri kuyerekeza ndi nthawi yomweyi chaka chatha, ndipo kuchuluka kwamakampani opanga zopitilira 20 kudakwera kupitilira ka 10 poyerekeza ndi nthawi yomweyi. chaka.

Pakati pawo, masewera amtundu wamtundu wamtundu wamasewera ndiwabwino kwambiri, chiwongola dzanja chonse chikuwonjezeka nthawi zopitilira 4, zomwe mitundu itatu yomwe ili ndi kukula kwakukulu ndi Li Ning, Anta ndi 361 °;Chogulitsa chimodzi chodziwika bwino cha Anta KT splash 2 generation basketball, Li Ning Candelong casual shoes turnout chawonjezeka ndi zoposa 720% pachaka.

Mu ola loyamba la June 1, malonda a zovala zapamwamba ndi zipangizo zinawonjezeka 113%, nsapato ndi nsapato 220%, ndi matumba ndi masutukesi 82%, chaka ndi chaka.

Chochitika chapachaka cha 618 chimadzaza ndi chidwi chogwiritsa ntchito mwachangu cha ogula ambiri.Pansi pa kukwezedwa kwa katundu pa nsanja ya e-commerce, kufunikira kwa zovala zogulitsira zovala kumapitirirabe kuphulika.

Ngakhale ku Jingdong, nsanja ya e-commerce "makamaka imayang'ana zida zapanyumba za digito", kawonekedwe kakukula kavalidwe ndi kolimbikitsa kwambiri, komwe sikovuta kuwona kuthekera kwa msika kwa gulu lazovala.

Kumayambiriro kwa Meyi 24, mu ntchito yogulitsa kale ya Tmall 618, mtundu wa zovala zamkati Ubras udasankhidwa bwino kukhala imodzi mwazinthu khumi zapamwamba zogulitsira ola limodzi.Ngakhale kulibenso deta yovomerezeka pakadali pano, sikovuta kuwerengera momwe gulu la zovala likuyendera, lomwe ndi gawo lofunikira pa Taobao ndi Tmall.

Mwachindunji, m'gulu lonse la zovala, mafunde adziko lonse ndi malo otentha kwambiri.Kupambana kwa Anta ndi Li Ning pa nsanja ya JD.com ndi umboni wa chithandizo cha ogula pazinthu za Guochao.Kuphatikiza apo, Douyin, yemwe walowa mu 618 kwa nthawi yoyamba chaka chino, adzayambitsanso ntchito yapadera yotchedwa "Meet the New National Tide" pa June 11. Nsalu zosindikizidwa za hanfu, t-shirts zidole zamthunzi, zikopa zopangidwa ndi manja zosema zikwama zazing'ono zozungulira. ndi zina zachikhalidwe za National Tide zidzakhala zinthu zazikulu za ntchitoyi.

M'zaka zaposachedwa, kutchuka kwa mafashoni amtundu wakula kwambiri ndipo njira yodzikongoletsera yokha yakula.Chifuniro cha ogula cha mafashoni a dziko, masitayelo opangidwa ndi okonza ndi zinthu zapamwamba chikuchulukirachulukira.Ndithudi iyi ndi nkhani yabwino kwa ma brand apakhomo.Kusinthasintha kwa kagwiritsidwe kazinthu ka m'badwo wachinyamata wa ogula mosakayikira kudzakhala mphamvu yoyendetsera luso lawo.Ogulitsa zovala zapakhomo akuyenera kupezerapo mwayi pamtunduwu kuti atukule ndikupambana pamsika ndi zinthu zamafashoni komanso zabwino.